Senior pharmacist Robert Soogrim yesterday defended the “integrity and efficacy” of Sure Cure products and services, saying the only thing the company is guilty of is “having a distinct competitive advantage.” He was responding to claims by United States company Great Healthworks that Sure Cure is making medical claims without proper clinical substantiation, while disparaging its Omega XL product. Soogrim said he was baffled by the company’s complaint that Sure Cure, in “tiny T&T” is crippling its revenue. “Sure Cure is not in the least bit fazed by this latest tantrum-throwing over the overwhelming success of its product. It’s not the first and will not be the last. It comes with the territory of significant success and petty market share rivalry. This is absolutely a case of petty sour grapes whining, which of course is very unfortunate and pathetic for professionals in the corporate world,” he said.
Soogrim said Sure Cure has a firm policy of allowing the success of its products to do the loudest talking on its behalf. “The real test does not come from spurious, arbitrary lab tests. The real test is in the compelling testimonies of the users of the products, as seen on TV, heard on radio and ventilated otherwise. It only stands to reason, and logic, that if a product is less than authentic, or fake, it can in no way yield the calibre of results so prevalently associated with the Sure Cure brand.” Soogrim said no documentation had been sent to them by Great Healthworks enquiring about Sure Cure’s Omega Ultra. “We have none. Nothing. No lawyer has ever contacted us and we believe that it is a case of mischief.”
Asked if there were concerns of any lawsuits in the near future, he said: “Not concerned about that at all either.” He said while Pastor Dr Winston Cuffie was a part of Sure Cure Ltd, the company’s health-based products do not fall under his purview. Questions about the authenticity of Sure Cure products were raised in a news story carried on CNC3. Executive producer Sampson Nanton reported that in a letter dated May 1 to the Ministry of Health, attorneys representing Great Healthworks raised concerns about the sale of Omega products locally. The US-based company said they were unaware of any studies regarding the ingredients in Sure Cure that would support claims being made in its advertising and asked the Health Ministry to launch an investigation into Sure Cure Ltd.
Great Healthworks claimed they hired a private investigator to check the composition of the Sure Cure products by sending the Omega XL product and the Sure Cure tablets to the ISSI Laboratories Inc in New Jersey. On August 20, Dr Yesu Das, of ISSI lab, presented a report which found that while Omega XL contained 18 ingredients, Sure Cure’s Omega Ultra contained seven.